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Trademark

TRADE MARK WORKFLOW

From Search to Registration & Enforcement

SALC Advisors LLP provides end-to-end trademark advisory and management services, ensuring brand protection from conceptualization to enforcement, in India and internationally.

1. Brand Assessment & Strategy

Pre-filing foundation

  • Understanding the brand, logo, name, or mark
  • Identification of goods/services and appropriate Nice Classification
  • Risk assessment (distinctiveness, descriptiveness, conflicts)
  • Jurisdiction strategy (India / overseas / Madrid Protocol)

2. Trade Mark Search & Clearance

Risk mitigation stage

  • Public TM Registry search (word / device / phonetic)
  • Similarity and conflict analysis
  • Assessment of existing registered and pending marks
  • Written search opinion & risk report

3. Filing of Trade Mark Application

Statutory filing

India

  • Filing under appropriate class(es)
  • Applicant structuring (individual / LLP / company)
  • TM-A filing (word mark / logo / device mark)
  • Claim of prior use (if applicable)

International

  • Madrid Protocol filing or country-specific filings
  • Coordination with foreign counsel / agents

4. Examination by Trade Mark Registry

Registry scrutiny

  • Examination report issued by TM Registry
  • Analysis of objections (absolute / relative grounds)
  • Drafting and filing of reply to examination report
  • Hearing representation (if required)

5. Publication & Opposition Stage

Public challenge window

  • Advertisement in Trade Marks Journal
  • Monitoring of opposition period (4 months in India)
  • Handling of opposition proceedings (if filed):
    • Counter-statement
    • Evidence
    • Hearings

6. Registration & Certification

Grant of statutory rights

  • Issuance of Registration Certificate
  • Registration valid for 10 years
  • Entry in Trade Mark Register
  • Advisory on proper ™ / ® usage

7. Post-Registration Management

Ongoing protection

  • Trade mark watch & monitoring
  • Handling infringement notices
  • Licensing, assignment & recordals
  • Portfolio management and renewals

8. Enforcement & Litigation Support

Rights protection

  • Cease-and-desist notices
  • Infringement & passing-off advisory
  • Opposition / rectification proceedings
  • Coordination for civil & criminal enforcement

9. Renewal, Assignment & Exit

Lifecycle completion

  • Renewal every 10 years
  • Assignment / transmission of TM
  • Recordal of ownership changes
  • Brand portfolio restructuring